Commercial Finance
Partners

A strong website foundation with clear opportunities to improve
mobile performance, simplify frontend delivery, strengthen accessibility,
and create a faster WordPress experience without sacrificing the
site’s existing visual identity.

View Current Website


View Findings

WPN Audit Assessment
Strong Foundation
72
/100
Desktop Performance
97
Mobile Performance
51
Accessibility
92
SEO
92
Best Practices
100

A good website carrying too much frontend weight.

Commercial Finance Partners already has many of the pieces we would
expect from a modern financial-services website: a professional visual
system, clear product categories, industry-specific messaging, funded
transaction proof, educational content, conversion forms, and a
well-established WordPress content footprint.

The primary opportunity is not replacing what works. It is improving
how efficiently the current experience is delivered—especially on mobile.
The current frontend is carrying a large number of Elementor-generated
assets, plugins, scripts, fonts, tracking resources, imagery, and video.

Primary Opportunity

Reduce frontend complexity while preserving the current
brand and conversion experience.

Current WordPress Environment

CMS
WordPress

A flexible foundation with a large existing content footprint.

Builder
Elementor

Provides design flexibility, but contributes substantial frontend markup
and asset loading.

Theme
Astra

A lightweight theme foundation underneath a considerably heavier
Elementor implementation.

Performance
LiteSpeed

Caching and optimization are already present, but the frontend still
has substantial room for improvement.

Edge / CDN
Cloudflare

Provides a strong delivery and security layer for the existing site.

Search
Yoast SEO

Established SEO infrastructure is already present within WordPress.

Desktop is fast. Mobile tells a different story.

97
Desktop Score
Excellent lab performance
51
Mobile Score
Primary optimization opportunity
9.0s
Mobile LCP
Slow primary content render
13.9MB
Page Weight
Extremely heavy for mobile
▶
Largest Single Opportunity

Homepage video accounts for approximately 11.8 MB.

The background video dominates the network payload and is one of the
clearest opportunities for immediate improvement. Mobile visitors should
not have to download a desktop-scale media experience before accessing
the site’s core business message.

Where we would focus first.

High Priority
01

Mobile Performance

The mobile experience scores 51 in Lighthouse, with a 3.9-second
First Contentful Paint and 9.0-second Largest Contentful Paint.
This creates the largest performance gap in the current website.

Recommendation

Build a mobile-specific performance strategy around media delivery,
critical CSS, script loading, responsive imagery, and reduced
above-the-fold complexity.

High Priority
02

Oversized Video Payload

The homepage background video represents approximately 11.8 MB of the
site’s total payload and is far too expensive for many mobile connections.

Recommendation

Replace mobile video with an optimized poster image or lightweight
alternative, compress the desktop source, and conditionally load
video only when appropriate.

Medium Priority
03

Elementor Asset Overhead

The homepage contains more than 1,500 DOM elements and dozens of
individual CSS and JavaScript assets. This increases browser work,
render complexity, and long-term maintenance requirements.

Recommendation

Audit Elementor widgets and addon dependencies, consolidate repeated
components, remove unused modules, and prevent global assets from
loading where they are not needed.

Medium Priority
04

Unused CSS + JavaScript

Lighthouse identifies approximately 165 KB of potentially unused CSS
and more than 200 KB of unused JavaScript on the tested homepage.

Recommendation

Implement page-aware asset loading and evaluate plugin and widget
dependencies before adding additional optimization layers.

Medium Priority
05

Accessibility Details

The site performs reasonably well at 92, but automated testing still
identifies color contrast issues, unnamed links, heading-order problems,
and duplicate ARIA IDs.

Recommendation

Correct contrast ratios, semantic heading structure, link labels,
and ARIA implementation and follow with manual keyboard and screen
reader review.

Opportunity
06

Content + Conversion Refinement

The site contains strong proof points, multiple product categories,
funded transaction examples, industry pages, articles, and contact
opportunities—but several pages are visually dense and lengthy.

Recommendation

Continue strengthening hierarchy, shorten high-intent paths,
improve CTA consistency, and make key financing options easier
to scan on smaller screens.

Preserve the brand. Refine the experience.

What’s Working

The current site already feels established.

• Strong commercial finance positioning
• Consistent orange, charcoal, and neutral visual system
• Clear range of financing products
• Industry-specific landing opportunities
• Funded transaction proof and case studies
• Multiple conversion paths
• Professional imagery and brand presentation

What We’d Improve

Make the site easier to consume and faster to act on.

• Increase legibility of smaller text
• Simplify long page sections
• Improve mobile spacing and information density
• Create clearer CTA hierarchy
• Standardize repeated card and button patterns
• Reduce unnecessary animations and frontend effects
• Improve accessibility contrast across orange/neutral combinations

A focused optimization plan.

1
Phase One

Technical Discovery

Review hosting, WordPress, Elementor templates, plugin dependencies,
LiteSpeed configuration, Cloudflare, analytics, forms, integrations,
and available staging infrastructure.

2
Phase Two

Performance Optimization

Address video delivery, images, fonts, CSS/JS loading,
Elementor asset overhead, critical rendering resources,
and mobile-specific performance.

3
Phase Three

UX + Accessibility

Correct accessibility issues, improve responsive behavior,
refine CTA hierarchy, simplify dense layouts, and improve
high-intent conversion paths.

4
Phase Four

Measure + Iterate

Validate performance after deployment, monitor Core Web Vitals,
verify analytics and conversion tracking, and continue improving
high-value templates.

Optimize the foundation.
Don’t rebuild blindly.

Commercial Finance Partners already has a website with meaningful
content, established branding, strong desktop performance, and a broad
organic footprint.

Our recommendation would be to begin with technical discovery and
targeted WordPress optimization rather than immediately replacing the
entire site. Once we understand the backend architecture and plugin
dependencies, we can determine whether individual templates should be
refined, rebuilt, or retained.

Review Current Site